CFOs tend to be boring
Marketing are luuuurvly and blue sky thinkers
Sales are ruthless and would sell their grandmother
You get the picture
One thing that unites all of us is the need to submit our reports. For the sales people reading this who have just developed a rash and experience an allergy reaction to reading the word "report", take a pill and stick with me.
We know its important. You wouldn't see a car as usable unless it had a dashboard that tells you accurately what is going on. You need to plan and make sure that things are ok for the journey. But I am sure that different people view the dashboard dials as more and less important.
Sales people rightly see themselves as the action man of a business. Thats ok, and we all need sales to feel like that. They bring the meat back to the cave to feed us all. But dragging reports out of them, not easy! I know, I am a sales person at heart.
The fact is that we have to do it, so we do. But there should also be balance. It is so easy to do over-reporting, particularly in a global business where the tendency of the management can be rely on the reports too much as their source of information. It can also be true when a team has been working together for a long time that they fall into sync. That means they have an enhanced instinct for what the other colleagues will be doing and therefore need less formal documentation.
I believe that the important things are these:
- Try to avoid over-reporting. It restricts hunting time.
- Make sure that you have an appropriate approach in relation to the maturity and strategy of the team. You might want to measure more than just sales activity if you are going through a transformation for example.
- Try and make sure that people can access information whenever they need. Developing a habit of looking at the metrics once a day for 2 minutes is better than once a month for 30 minutes in my opinion.
Most importantly, have no more than 3 primary metrics. This is the dashboard. It should be what every body knows and has access to. Simples.
There, off to take a pill and check my allergy to reports after typing report so many times. Ouch, did it again. Sadist.
Chris

